Fresh Look, Same Heart: Happycrew Childcare Unveils New Branding and Big Plans for Growth

mfarrer2
Jul 18, 2025
2 min read

Happycrew Childcare is stepping into a bold new chapter - with a refreshed brand identity, a beautiful new logo and website, and exciting expansion plans that reflect the heart and soul of what we do: nurturing children and making them feel: safe, heard, unique, valued and cherished.

A New Logo That Reflects Our Values

Our new Happycrew logo is more than just a design - it’s a symbol of our commitment to nature-led learning, emotional wellbeing, and community.

We believe childhood should be filled with movement, fresh air, play, and connection. Our logo reminds us (and our families) that this is what early years education should feel like - grounded, warm, full of growth and love.

New Settings On The Horizon

We are excited to announce Happycrew will be opening new settings. Children at Happycrew get muddy, climb trees, build dens, and explore nature with confidence. They learn about resilience, risk-taking, and cooperation - skills that will serve them long beyond their nursery years.

Our new sites will provide opportunities for daily outdoor adventures, led by trained forest school practitioners.

Same Values, Bigger Vision

While our branding has evolved, our mission stays the same:

"Our aim is for children to leave us with a strong sense of self.

Our core values of curiosity, connection, and compassion continue to guide every decision we make - from the meals we serve, to the stories we read, to the way we support our staff and families.

We’re growing - but we’re growing with purpose. Each new Happycrew site will carry the same heart-led ethos that has made our original setting such a trusted part of the St Albans community."

Mienna Jones - Owner & Ambassador.

What’s Next?

New settings launching soon (watch this space!)
Extended Forest School programmes
Family-led events and community pop-ups
Continued focus on child-led, play-based learning
A growing team of passionate educators who bring our values to life

Join the Journey

Whether you’re a current Happycrew family or just discovering us for the first time, we’re so glad you’re here. This next chapter is just getting started, and we can’t wait to share it with you.

Stay connected with us on social media for updates, open days, and behind-the-scenes moments from the Happycrew adventure.

As always, thank you for being part of the Happycrew family. We’re so proud of everything your little ones are doing - and we love sharing the journey with you.

The Happycrew Team